Privacy Policy

Effective Date: June 25, 2026

Fresh Wear ("we" or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website, create an account, or make a purchase. By using our website, you agree to the practices described in this policy.

1. Information We Collect

Personal Information You Provide

We may collect the following personal information when you interact with our website:

- Account Information: Name, email address, phone number, and password provided when creating an account.

- Order Information: Full name, shipping address, billing address, city, state/province, postal code, and phone number provided at checkout.

- Payment Information: Cardholder name, card type, and the last four digits of the card number. Full credit card numbers and CVV codes are not stored on our servers; all payment processing is handled by our secure third-party payment service providers.

- Communication Information: Messages, inquiries, return requests, or feedback sent to our customer service email.

- Marketing Preferences: Your email address if you subscribe to our newsletter for updates on new arrivals, promotions, and style guides.

Automatically Collected Information

We automatically collect the following information when you browse our website:

- Device type, browser version, and operating system.

- IP address, date and time of access, and pages viewed.

- Referring websites or search engines that led you to our site.

- Clickstream data, time spent on pages, and search keywords used on the site.

This data is used to optimize website performance and improve your shopping experience; it cannot be used to personally identify you on its own.

Information from Third Parties

We may obtain information from the following sources:

- Payment processors (e.g., Shopify Payments, PayPal): Information regarding transaction status.

- Analytics service providers (e.g., Google Analytics): Information regarding website traffic and user behavior.

- Social media platforms: If you interact with our content via social media links.

2. How We Use Your Information

We use the collected information for the following purposes:

- Order Processing: Confirming payment, arranging packaging and shipping, sending tracking numbers, and delivering orders. - Customer Service: Responding to inquiries and handling requests for returns, exchanges, and refunds.

- Account Management: Managing your account, verifying your identity, and assisting with password recovery.

- Website Optimization: Analyzing browsing behavior to optimize product displays, page layouts, and the checkout experience.

- Marketing Communications: Sending fashion updates, exclusive discount codes, and new product announcements—only if you have opted in. You can unsubscribe at any time by clicking the "Unsubscribe" link in our marketing emails.

- Fraud Prevention: Detecting fraudulent transactions, unauthorized access, and suspicious activity to protect our customers and business.

- Legal Compliance: Complying with applicable laws, regulations, and legal processes.

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

- Payment Service Providers (Shopify Payments, PayPal): To securely process your payments. These providers are PCI DSS compliant and handle your financial data in accordance with industry security standards.

- Shipping Carriers (USPS, UPS): To deliver orders and provide tracking information. We share only the information necessary for delivery (name, shipping address, phone number).

- Analytics Services (Google Analytics): To help us understand how visitors use our website. Such data is aggregated and anonymized.

- Email Marketing Platforms: To send newsletters and promotional emails if you have subscribed. You may unsubscribe at any time.

- Legal Requirements: We may disclose your information if required by law, court order, or government request, or to protect the rights, property, or safety of Fresh Wear, our customers, or others.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

- Essential Cookies: Cookies necessary for the website to function properly (e.g., shopping cart, checkout, login sessions).

- Analytics Cookies: Cookies that help us understand how visitors interact with our website so we can improve performance.

- Marketing Cookies: Cookies used to display relevant advertisements based on your browsing behavior and interests.

Managing Cookies

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, please visit www.allaboutcookies.org (https://www.allaboutcookies.org/).

5. Data Security

We take the security of your personal information seriously and have implemented the following measures:

- All data transmitted between your browser and our website is encrypted using SSL (Secure Socket Layer) technology.

- Payment processing is handled by third-party service providers that comply with PCI DSS standards.

- Our servers do not store full credit card numbers, CVV codes, or expiration dates.

- Access to personal information is restricted to authorized personnel.

- We conduct regular security audits and system updates to maintain data protection standards.

While we strive to use commercially acceptable means to protect your personal information, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Depending on your place of residence, you may have the following rights regarding your personal information:

All Users

- Right of Access: You may request a copy of the personal information we hold about you.

- Right to Correction: You may request that we correct inaccurate or incomplete information.

- Right to Deletion: You may request that we delete your personal information (subject to certain legal exceptions).

- Right to Opt-Out of Marketing: You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link or by contacting us directly.

California Residents (CCPA / CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

- Right to Know: To know what personal information we collect, how we use it, and with whom we share it.

- Right to Deletion: To request the deletion of your personal information.

- Right to Opt-Out of Sale: To opt out of the sale or sharing of your personal information. Fresh Wear does not sell your personal information.

- Right to Correction: To request the correction of inaccurate personal information.

- Right to Limit Use of Sensitive Personal Information: To limit the use and disclosure of sensitive personal information.

- Right to Non-Discrimination: To not be subject to discriminatory treatment for exercising your privacy rights. To exercise your CCPA/CPRA rights, please contact us at info@freshweary.com. We will respond to your request within 45 days.

Children's Privacy

Fresh Wear does not knowingly collect personal information from children under the age of 13. If we discover that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information immediately. If you believe a child has provided us with personal information, please contact us immediately.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

- Account Information: Retained while your account remains active. You may request deletion at any time.

- Order Information: Retained for 5 years to comply with tax, accounting, and legal requirements.

- Marketing Preferences: Retained until you unsubscribe or request removal.

- Website Analytics Data: Anonymized and aggregated data may be retained indefinitely for statistical purposes.

8. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or external services. This privacy policy applies only to information collected by Fresh Wear through its website. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

9. Changes to This Privacy Policy

Fresh Wear reserves the right to update or modify this privacy policy at any time. When changes are made, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.