Cookie Policy

Last Updated: August 1, 2026

At Fresh Wear, we use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences and understand how you interact with the site.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core features such as security, shopping cart functionality, and account access. You cannot opt out of these cookies as the site would not work without them.

Session cookies: Maintain your shopping session and cart contents
Authentication cookies: Keep you logged in to your account
Security cookies: Protect against fraud and unauthorized access

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our site and your shopping experience.

Google Analytics (_ga, _gid, _gat): Tracks site usage, page views, and user behavior patterns. Data is retained for 26 months.
Shopify Analytics: Tracks conversion rates, traffic sources, and shopping behavior.

2.3 Marketing Cookies

These cookies are used to deliver advertisements relevant to your interests. They also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

Facebook Pixel: Tracks conversions from Facebook ads, builds targeted audiences, and measures ad performance.
Google Ads: Tracks conversions from Google ads and enables remarketing.

3. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies. Please refer to the respective privacy policies of these third parties:

Google: https://policies.google.com/privacy
Meta (Facebook): https://www.facebook.com/privacy/explanation

4. How to Manage Your Cookie Preferences

You can manage your cookie preferences in the following ways:

Cookie Consent Banner: When you first visit our site, you can choose which categories of cookies to allow (except essential cookies).
Browser Settings: Most browsers allow you to block or delete cookies. Please check your browser's help section for instructions.
Opt-Out Links: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Note: If you disable cookies, some features of our website may not function properly, and you may not be able to add items to your shopping cart or complete a purchase.